Our Story

The first T-shirt I released with the bold statement 'used to wanna be like them till I realised being me was cooler ',  a very personable statement for me touching on how In my younger years I was almost lost, trying to do certain things to acquire things and run around different crowds. When In actuality I’d never fit in those crowds because it was never me , that when I was apart from those crowds in my own lane the light would shine brighter . How great is to be yourself no doubt in your heart , no facades , just you. People begin to gravitate towards you more 

It’s great being yourself ! Don’t forget .

Trying  to achieve things but not exactly knowing how, SSNOW for me showed me you can do what you want , I’ve always wanted to set an example for my brothers that there’s so many other ways to get to where you want to be without leaning towards the illegalities that are rampant in society , a better way. 

Crabs In the bucket mentality was another thought that came to mind reflecting about my surroundings. If you don’t know what that means  just imagine a bucket full of crabs , all attempting to leave the bucket instead of joining claws (hands) the crabs squabble so not one even manages to leave the bucket , if one manages to leave the bucket it could help another pull itself up.